Data mining techniques for marketing, sales, and customer relationship management / [electronic resource] :
Michael J.A. Berry, Gordon S. Linoff.
- 2nd ed.
- Indianapolis, Ind. : Wiley Pub., c2004.
- 1 online resource
Includes index.
9780471470649 9780764569074 (electronic bk.)
Data mining. Marketing--Data processing. Business--Data processing.