TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
TI  - Data mining techniques: for marketing, sales, and customer relationship management 
SN  - 9780471470649
AV  - HF5415.125 .B47 2004
PY  - 2004///
CY  - Indianapolis, Ind.
PB  - Wiley Pub.
KW  - Data mining
KW  - Marketing
KW  - Data processing
KW  - Business
N1  - Includes index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=108584&site=ehost-live&scope=site
ER  -