Momentum how companies become unstoppable market forces / [electronic resource] :
Ron Ricci, John Volkmann.
- Boston, Mass. : Harvard Business School Press, c2003
- 1 online resource
Includes bibliographical references and index.
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
9781578515226 9780585440804 (electronic bk.)
Marketing--Technological innovations. Internet marketing. Branding (Marketing) Strategic planning.