TY  - BOOK
AU  - Ricci,Ron
AU  - Volkmann,John
TI  - Momentum: how companies become unstoppable market forces 
SN  - 9781578515226
AV  - HF5415 .R5416 2003
PY  - 2003///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - Technological innovations
KW  - Internet marketing
KW  - Branding (Marketing)
KW  - Strategic planning
N1  - Includes bibliographical references and index; Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=79101&site=ehost-live&scope=site
ER  -