Ricci, Ron. <br/><br/>
Momentum  how companies become unstoppable market forces /  [electronic resource] : 
Ron Ricci, John Volkmann. 
 - Boston, Mass. :  Harvard Business School Press,  c2003 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781578515226 9780585440804 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technological innovations.<br/>Internet marketing.<br/>Branding (Marketing)<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R5416 2003