Libraries, mission & marketing writing mission statements that work / [electronic resource] :
Libraries, mission and marketing
Linda K. Wallace.
- Chicago : American Library Association, c2004.
- 1 online resource
Includes bibliographical references (p. 77-78) and index.
9780838908679 9780838998588 (electronic bk.)
Libraries--Aims and objectives. Mission statements. Library planning. Libraries--Marketing.