The global market  developing a strategy to manage across borders /  [electronic resource] : 
John Quelch, Rohit Deshpande, editors. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  c2004. 
 - 1 online resource 
 - The Jossey-Bass business & management series .
<br/><br/>Includes bibliographical references (p. 361-386) and index. 
<br/><br/><label>ISBN: </label>9780787968571 9780787974398 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Marketing.<br/>Globalization.
<br/><br/><label>LC Class. No.: </label>HF1416  / .G554 2004