TY  - BOOK
AU  - Quelch,John A.
AU  - Deshpande,Rohit
TI  - The global market: developing a strategy to manage across borders 
T2  - The Jossey-Bass business & management series
SN  - 9780787968571
AV  - HF1416 .G554 2004
PY  - 2004///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Export marketing
KW  - Management
KW  - International business enterprises
KW  - Marketing
KW  - Globalization
N1  - Includes bibliographical references (p. 361-386) and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=110095&site=ehost-live&scope=site
ER  -