Managing customer relationships a strategic framework / [electronic resource] :
Don Peppers, Martha Rogers.
- Hoboken, New Jersey : Wiley, c2004.
- 1 online resource
Includes bibliographical references and index.
9780471485902 9780471656418 (electronic bk.)
Customer relations--Management. Consumers' preferences. Relationship marketing. Marketing information systems. Information storage and retrieval systems--Marketing.