TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Managing customer relationships: a strategic framework 
SN  - 9780471485902
AV  - HF5415.5 .P458 2004
PY  - 2004///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Consumers' preferences
KW  - Relationship marketing
KW  - Marketing information systems
KW  - Information storage and retrieval systems
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=111551&site=ehost-live&scope=site
ER  -