Research in media promotion [electronic resource] / edited by Susan Tyler Eastman. - London : Routledge, 2014. - 1 online resource. - LEA's communication series . Includes bibliographical references and indexes. ISBN: 9780805833829 9780585365473 (electronic bk.) Subjects--Topical Terms: Advertising--Television programs--United States. LC Class. No.: PN1992.8.A32 / R47 2014