TY  - BOOK
AU  - Eastman,Susan Tyler
TI  - Research in media promotion 
T2  - LEA's communication series
SN  - 9780805833829
AV  - PN1992.8.A32 R47 2014
PY  - 2014///
CY  - London
PB  - Routledge
KW  - Advertising
KW  - Television programs
KW  - United States
N1  - Includes bibliographical references and indexes
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=45888&site=ehost-live&scope=site
ER  -