TY  - BOOK
AU  - Austin,Erica Weintraub
AU  - Pinkleton,Bruce E.
TI  - Strategic public relations management: planning and managing effective communication programs 
T2  - LEA's communication series
SN  - 9780805831597
AV  - HD59 .A97 2001
PY  - 2001///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - Public relations
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=49114&site=ehost-live&scope=site
ER  -