Lawfer, Manzie R.,  1946- <br/><br/>
Why customers come back  how to create lasting customer loyalty /  [electronic resource] : 
Manzie R. Lawfer. 
 - Franklin Lakes, NJ :  Career Press,  c2004. 
 - 1 online resource 
<br/><br/>Includes bibliographical references (p. 209-211) and index. 
<br/><br/><label>ISBN: </label>9781564146953 9781417526031 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415.525  / .L39 2004