TY  - BOOK
AU  - Lawfer,Manzie R.
TI  - Why customers come back: how to create lasting customer loyalty 
SN  - 9781564146953
AV  - HF5415.525 .L39 2004
PY  - 2004///
CY  - Franklin Lakes, NJ
PB  - Career Press
KW  - Customer loyalty
KW  - Customer relations
N1  - Includes bibliographical references (p. 209-211) and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=113675&site=ehost-live&scope=site
ER  -