Kellogg on marketing  [electronic resource] / 
The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor. 
 - New York, N.Y. :  Wiley,  c2001. 
 - 1 online resource. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780471353997 9780471054047 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K4443 2001