TY - BOOK AU - Iacobucci,Dawn ED - J.L. Kellogg Graduate School of Management. TI - Kellogg on marketing SN - 9780471353997 AV - HF5415 .K4443 2001 PY - 2001/// CY - New York, N.Y. PB - Wiley KW - Marketing N1 - Includes bibliographical references and index UR - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=54393&site=ehost-live&scope=site ER -