Nilson, Torsten H.,  1949- <br/><br/>
Customize the brand  make it more desirable and profitable /  [electronic resource] : 
Torsten H. Nilson. 
 - Chichester, England :  Wiley,  2003. 
 - 1 online resource 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470848227 9780470856543 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Trademarks.<br/>Market segmentation.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / N453 2003