TY  - BOOK
AU  - Nilson,Torsten H.
TI  - Customize the brand: make it more desirable and profitable 
SN  - 9780470848227
AV  - HD69.B7 N453 2003
PY  - 2003///
CY  - Chichester, England
PB  - Wiley
KW  - Brand name products
KW  - Trademarks
KW  - Market segmentation
N1  - Includes index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=79542&site=ehost-live&scope=site
ER  -