DeBonis, J. Nicholas. Value-based marketing for bottom-line success 5 steps to creating customer value / [electronic resource] : J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New York : McGraw-Hill, c2002 - 1 online resource " American marketing association." Includes bibliographical references and index. ISBN: 9780071396561 9780071416825 (electronic bk.) Subjects--Topical Terms: Consumer satisfaction.Customer services--Management.Marketing--Management. LC Class. No.: HF5415.13 / .D378 2002