DeBonis, J. Nicholas. <br/><br/>
Value-based marketing for bottom-line success  5 steps to creating customer value /  [electronic resource] : 
J. Nicholas De Bonis, Eric Balinski & Phil Allen. 
 - New York :  McGraw-Hill,  c2002 
 - 1 online resource 
<br/><br/> " American marketing association." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071396561 9780071416825 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Customer services--Management.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D378 2002