Client at the core : marketing and managing today's professional services firm [electronic resource] /
August J. Aquila, Bruce W. Marcus.
- Hoboken, N.J. : Wiley, c2004.
- 1 online resource
Includes bibliographical references (p. 267-270) and index.
9780471453130 9780471681878 (electronic bk.)
Accounting firms--Marketing. Law firms--Marketing. Accounting firms--Marketing.--United States Law firms--Marketing.--United States