Nykamp, Melinda. <br/><br/>
The customer differential  the complete guide to implementing customer relationship management /  [electronic resource] : 
Melinda Nykamp. 
 - New York, N.Y. :  AMACOM,  c2001. 
 - 1 online resource. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780814406229 9780814425657 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Data mining.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .N947 2001