How to write successful fundraising letters sample letters, style tips, useful hints, real-world examples / [electronic resource] :
Mal Warwick.
- 1st ed.
- San Francisco : Jossey-Bass, c2001.
- 1 online resource.
- The Jossey-Bass nonprofit and public management series .
Includes index.
9780787956523 9780787959357 (electronic bk.)
Direct-mail fund raising. Nonprofit organizations--Finance.