Internet marketing research theory and practice / [electronic resource] : [edited by] Ook Lee. - Hershey, Pa. : Idea Group Pub., c2001. - 1 online resource. Includes bibliographical references and index. ISBN: 9781878289971 9781930708891 (electronic bk.) Subjects--Topical Terms: Internet marketing. LC Class. No.: HF5415.1265 / .I569 2001