Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes / [electronic resource] :
Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
- 1st ed.
- New York : American Management Association, c2005.
- 1 online resource
Includes bibliographical references and index.
Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.