TY  - BOOK
AU  - Boyer,Kenneth Karel
AU  - Frohlich,Markham T.
AU  - Hult,G.Tomas M.
TI  - Extending the supply chain: how cutting-edge companies bridge the critical last mile into customers' homes 
SN  - 9780814408360
AV  - HD38.5 .B698 2005
PY  - 2005///
CY  - New York
PB  - American Management Association
KW  - Business logistics
KW  - Grocery trade
KW  - Retail trade
N1  - Includes bibliographical references and index; Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain
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ER  -