TY  - BOOK
AU  - Gettins,Dominic
TI  - The unwritten rules of copywriting: a guide to better press, poster, TV, radio and web site advertising 
SN  - 9780749431419
AV  - HF5825 .G48 2000
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Advertising copy
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=62812&site=ehost-live&scope=site
ER  -