The psychology of entertainment media  blurring the lines between entertainment and persuasion /  [electronic resource] : 
edited by L.J. Shrum. 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2004. 
 - 1 online resource. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780805846416 9781410609366 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Subliminal advertising.<br/>Advertising--Psychological aspects.<br/>Mass media--Psychological aspects.<br/>Persuasion (Psychology)<br/>Manipulative behavior.
<br/><br/><label>LC Class. No.: </label>HF5827.9  / .P78 2004