TY  - BOOK
AU  - Shrum,L.J.
TI  - The psychology of entertainment media: blurring the lines between entertainment and persuasion 
SN  - 9780805846416
AV  - HF5827.9 .P78 2004
PY  - 2004///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - Subliminal advertising
KW  - Advertising
KW  - Psychological aspects
KW  - Mass media
KW  - Persuasion (Psychology)
KW  - Manipulative behavior
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=99679&site=ehost-live&scope=site
ER  -