TY  - BOOK
AU  - Mark,Margaret
AU  - Pearson,Carol
TI  - The hero and the outlaw: building extraordinary brands through the power of archetypes 
SN  - 9780071364157
AV  - HF5415.15 .M334 2015
PY  - 2015///
CY  - New York
PB  - McGraw-Hill
KW  - Product management
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=63620&site=ehost-live&scope=site
ER  -