Ellwood, Iain. The essential brand book over 100 techniques to increase brand value / [electronic resource] : Iain Ellwood. - 2nd ed. - London : Kogan Page, 2002. - 1 online resource Includes bibliographical references and index. ISBN: 9780749438630 9780585442952 (electronic bk.) Subjects--Topical Terms: Brand name products.Product management. LC Class. No.: HD69.B7 / E45 2002