TY  - BOOK
AU  - Ellwood,Iain
TI  - The essential brand book : over 100 techniques to increase brand value 
SN  - 9780749438630
AV  - HD69.B7 E45 2002
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Product management
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=81142&site=ehost-live&scope=site
ER  -