Thomas, Brian <br/><br/>
Direct marketing in practice  [electronic resource] / 
Brian Thomas and Matthew Housden 
 - 1 online resource 
 - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750624282 9780585450230 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Industrial marketing
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .T475 2002