TY  - BOOK
AU  - Thomas,Brian
AU  - Housden,Matthew
ED  - Chartered Institute of Marketing
TI  - Direct marketing in practice
T2  - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 9780750624282
AV  - HF5415.126 .T475 2002
PY  - 2002///
CY  - Oxford : 
PB  - Butterworth-Heinemann
KW  - Direct marketing
KW  - Industrial marketing
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=81870&site=ehost-live&scope=site
ER  -