TY  - BOOK
AU  - Haig,Matt
TI  - Brand failures
SN  - 9780749439279
AV  - HD69.B7 H345 2003
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Brand loyalty
KW  - Brand choice
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=81881&site=ehost-live&scope=site
ER  -