Lomax, Wendy. <br/><br/>
CIM Coursebook 05/06 Analysis and Evaluation  [electronic resource] / 
Wendy Lomax, Adam Raman. 
 - Amsterdam :  Elsevier Butterworth-Heinemann,  2005. 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750666510 9780080546551 (electronic bk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Evaluation--Examinations--Study guides
<br/><br/><label>LC Class. No.: </label>HF5415  / .L66 2005