Springer, Paul. <br/><br/>
Ads to icons  how advertising succeeds in a multimedia age /  [electronic resource] : 
Paul Springer. 
 - London :  Kogan Page,  ©2007. 
 - 1 online resource 
<br/><br/>Includes bibliographical references (p. [363]-367) and index. 
<br/><br/><label>ISBN: </label>9780749449360 9780749452117 (electronic bk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.<br/>Advertising campaigns--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5823  / .S76 2007