TY  - BOOK
AU  - Springer,Paul
TI  - Ads to icons: how advertising succeeds in a multimedia age 
SN  - 9780749449360
AV  - HF5823 .S76 2007
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Case studies
KW  - Advertising campaigns
N1  - Includes bibliographical references (p. [363]-367) and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=199497&site=ehost-live&scope=site
ER  -