Lovelock, Christopher <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz 
 - 7th ed., global ed. 
 - Boston, Mass. :  Pearson,  c2011 
 - 648 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780136118749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Professions--Marketing<br/>Service industries--Marketing<br/>Customer services--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / L683S 2011