Internal marketing directions for management / [electronic resource] : edited by Richard J. Varey & Barbara R. Lewis - London : Routledge, c2002 - 1 online resource. Includes index ISBN: 9780203207352 9780203253199 (electronic bk.) Subjects--Topical Terms: Marketing--ManagementMarketing channelsMarket segmentation LC Class. No.: HF5415.13 / .I577 2002