TY  - BOOK
AU  - Varey,Richard J.
AU  - Lewis,Barbara R.
TI  - Internal marketing: directions for management 
SN  - 9780203207352
AV  - HF5415.13 .I577 2002
PY  - 2002///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Marketing channels
KW  - Market segmentation
N1  - Includes index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=68939&site=ehost-live&scope=site
ER  -