TY  - BOOK
AU  - Varey,Richard J.
TI  - Marketing communication: principles and practice 
SN  - 9780415230407
AV  - HF5415.123 .V37 2002
PY  - 2002///
CY  - London
PB  - Routledge
KW  - Communication in marketing
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=72157&site=ehost-live&scope=site
ER  -