Levine, Michael,  1954- <br/><br/>
A branded world  adventures in public relations and the creation of superbrands /  [electronic resource] : 
Michael Levine. 
 - Hoboken, N.J. :  J. Wiley,  c2003. 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780471263661 9780471432883 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--United States.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / L486 2003