TY  - BOOK
AU  - Levine,Michael
TI  - A branded world: adventures in public relations and the creation of superbrands 
SN  - 9780471263661
AV  - HD69.B7 L486 2003
PY  - 2003///
CY  - Hoboken, N.J.
PB  - J. Wiley
KW  - Brand name products
KW  - United States
KW  - Public relations
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=82573&site=ehost-live&scope=site
ER  -