Taylor, David, 1964- The brandgym a practical workout for boosting brand and business / [electronic resource] : The brand gym : a practical workout for boosting brand and business / David Taylor. - Chichester : Wiley, c2003. - 1 online resource Spine title: The brandgym. Includes bibliographical references and index. ISBN: 9780470847107 9780470856598 (electronic bk.) Subjects--Topical Terms: Brand name products.Product management. LC Class. No.: HD69.B7 / T39 2003