TY  - BOOK
AU  - Taylor,David
TI  - The brandgym: a practical workout for boosting brand and business 
SN  - 9780470847107
AV  - HD69.B7 T39 2003
PY  - 2003///
CY  - Chichester
PB  - Wiley
KW  - Brand name products
KW  - Product management
N1  - Spine title: The brandgym; Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=82779&site=ehost-live&scope=site
ER  -