Strategic marketing in practice  [electronic resource] / 
Marketing Knowledge, Chartered Institute of Marketing. 
 - Oxford :  Routledge,  2006. 
 - 1 online resource 
 - CIM Revision Cards. .
<br/><br/><label>ISBN: </label>9780750667692 9780080501307 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Examinations--Study guides.
<br/><br/><label>LC Class. No.: </label>HF5415.13 .S77 2006