TY  - BOOK
AU  - Cwalina,Wojciech
AU  - Falkowski,Andrzej
AU  - Newman,Bruce I.
TI  - Political marketing: theoretical and strategic foundations 
SN  - 9780765629166
AV  - JF2112.C3 C824P
PY  - 2011///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
KW  - Political aspects
N1  - Includes bibliographical references and indexes
ER  -