Solomon, Michael R. <br/><br/>
Conquering consumerspace  marketing strategies for a branded world /  [electronic resource] : 
Michael R. Solomon. 
 - New York, N.Y. :  AMACOM  c2003. 
 - 1 online resource 
<br/><br/>Includes bibliographical references (p. 251-265) and index. 
<br/><br/><label>ISBN: </label>9780814407417 9780814427224 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumers' preferences.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / S65 2003