Inside the Minds :   Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising, and Building Successful Brands  [electronic resource]  

 - [Eagan, Minn.] :  Aspatore Books,  2001 
 - Inside the Minds  .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781587620539 9781587625312 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--United States<br/>Advertising--Effective frequency--United States<br/>Brand loyalty--United States<br/>Marketing--Management--United States<br/>Marketing research--United States
<br/><br/><label>LC Class. No.: </label>HF5823   / I57 2001